Landing Page A/B Testing, Checkout Optimization, GA4 Funnel Exploration, Heatmaps & Micro-Copy
Cart abandonment rates on most e-commerce sites hover around 70%. Seven out of every ten people who add something to their cart don't complete the purchase...
GA4's Funnel Exploration is one of the most useful reports the platform offers, and one of the most underused. Most teams look at it briefly, notice that there's a 60% drop-off at...
Analytics tools tell you what happened on your site. Heatmaps and session recordings tell you something analytics can't easily show: what it looked like when it happened...
Somewhere between the product description and the checkout button is a layer of small text that most designers treat as filler and most conversion optimizers treat as afterthought...
In modern paid social advertising, creative angle does the heavy lifting that manual targeting used to handle. When Meta's delivery algorithms expand reach dynamically, the hook, f...