Lead Magnets, 99%+ Deliverability Setup, 5-Step Welcome Sequence, Subject Line Psychology, RFM
Deliverability is easy to overlook when emails are being sent without errors. But "sent" and "delivered to the inbox" are two different things, and the gap between them can be subs...
A welcome sequence is the highest-leverage email automation most brands can build, and one of the most commonly skipped or done badly...
Subject line optimization has attracted more cargo cult thinking than almost any area of email marketing. You'll find confident advice to always use numbers, never use the word "fr...
Sending identical broadcast emails to a first-time $20 purchaser and a loyal client who spends $1,000 every month is one of the most common oversights in lifecycle marketing. A sin...
Every list has a portion of subscribers or past customers who've gone quiet. They were engaged once. They opened emails, maybe they bought something. And then, gradually, they stop...
There are certain pages on certain websites that have accumulated thousands of links and millions of visits not because of great writing, great design, or aggressive outreach — but...